Ripley PR has announced a strategic realignment of its leadership team to support its continued growth and expand its specialized expertise across key industry sectors.

As part of this realignment, Anthony Cloud has been promoted to managing director, B2C and franchising, and Grayson Shockley will serve as managing director, B2B. Together, they will lead Ripley PR’s client service teams and help further refine the agency’s industry-focused approach to public relations and communications strategy.

Cloud, who joined Ripley PR in October 2020, has held multiple roles within the agency, including brand manager and content specialist. His promotion recognizes his leadership in building client relationships and driving measurable results for the agency’s home service contractors and franchise brands.

Shockley, an eight-year Ripley PR veteran, has long been a cornerstone of the agency’s B2B division, guiding campaigns for manufacturing, home service vendors and construction technology across the country. His focused role will further strengthen Ripley PR’s ability to develop tailored strategies for clients in these sectors.

“This new structure positions us for the next phase of growth,” said Heather Ripley, founder and CEO of Ripley PR. “By organizing our leadership around our key verticals, we’re empowering our teams to go deeper into the industries we serve, creating true specialists who can deliver greater value and insights to our clients every day.”

The new leadership structure is part of Ripley PR’s broader strategy to expand its portfolio of specialized services.

Earlier this year, the company launched Adventure PR, a division dedicated to outdoor, RV and adventure-focused travel brands, joining Ripley PR’s existing agency division, Orange Orchard, which serves clients committed to animal advocacy and environmental causes. Together, these agencies reflect Ripley PR’s mission to pair deep industry knowledge with purpose-driven stories.

With these leadership changes and expanding divisions, Ripley PR continues to build a team of industry experts dedicated to delivering impactful, data-driven results, helping clients grow, communicate authentically and lead their industries.

For more information about Ripley PR, visit www.ripleypr.com or call (865) 977-1973.