Bradford White Corporation will showcase its latest innovations at the Plumbing-Heating-Cooling Contractors Association (PHCC) CONNECT 2025 conference, taking place Oct. 27-30 at DeVos Place in Grand Rapids, Michigan.

PHCC CONNECT is an annual marquee event for plumbing and HVAC professionals, bringing together contractors, manufacturers and industry leaders for education and networking opportunities.

This year’s conference theme, “Growth Through Collaboration,” reflects Bradford White’s own commitment to supporting and partnering with contractors in the plumbing and HVAC spaces. In conjunction with PHCC CONNECT, the company will host industry pros on exclusive tours of its nearby manufacturing facility and its industry-leading, LEED Gold certified International Technical Excellence Center (iTEC) in Middleville, MI. These experiences will provide contractors with an inside look at Bradford White’s American manufacturing operations.

“Our investment in manufacturing, training and technology reflects our belief that when pros succeed, the entire industry grows stronger,” said Neal Heyman, senior director of marketing for Bradford White Corporation. “PHCC CONNECT provides us with an opportunity to engage with those pros directly, and to show them first-hand evidence of how we’re investing in their success.”

In addition to these site visits, Bradford White will also demonstrate products at Booth No. 401 on the convention center floor. Representatives from Bradford White will conduct live demonstrations of its newest technology, including the AeroTherm G2 heat pump water heater and the Infiniti GS tankless water heater. Both products showcase the company’s dedication to delivering energy efficient, high-performance solutions that help contractors meet evolving customer needs.

Bradford White’s presence at the conference will also encompass live demonstrations from FloLogic, as well as opportunities to connect with the company’s partnering social media influencers/brand ambassadors.

“At Bradford White, we understand that consumer choice is more salient than ever,” said Heyman. “Part of our job is empowering professionals to meet customers where they are, and to provide them with a range of high-quality solutions that address different needs and applications.”

For more information about PHCC CONNECT 2025, visit https://www.phccweb.org.