Rinnai America announced an organizational change in its commercial business structure. The newly formed team will be led by James Woodruff, who was recently promoted to vice president of commercial business and is a member of the company’s executive leadership team. 

The revised organizational structure includes a dedicated commercial heating and water heating sales team, a team of engineers specializing in system designs and an operations team focused on supporting the company’s national account business. 

"I'm excited for the opportunity to take on this new leadership role at Rinnai as we continue to focus on developing and expanding our product and service offering in the commercial segment,” said Woodruff. “We have a great team in place and are ready to aggressively pursue new growth opportunities.”

“Woody has a solid track record of developing and executing strategies to grow in the commercial segment,” said Frank Windsor, president of Rinnai America. “Under his leadership we are well positioned to grow our commercial market share in the North American market.

Woodruff joined Rinnai in 2017 as director of commercial sales and was later promoted to senior director of commercial. Prior to joining Rinnai, Woodruff held sales leadership positions with other organizations including Rheem and Kohler Co. He earned his undergraduate degrees from Western Carolina University and Florida State University and earned his Master of Business Administration from Auburn University.