search
cart
facebook instagram twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
    • FEATURED PRODUCTS
  • CONTRACTORS
    • BATH & KITCHEN PRO
    • BUSINESS MANAGEMENT
    • HIGH EFFICIENCY HOMES
    • TECHNOLOGY
    • WATER TREATMENT
    • PMC COLUMNS
      • Dave Yates: Contractor’s Corner
      • John Siegenthaler: Hydronics Workshop
      • Kenny Chapman: The Blue Collar Coach
      • Matt Michel: Service Plumbing Pros
      • Scott Secor: Heating Perceptions
  • ENGINEERS
    • CONTINUING EDUCATION
    • DECARBONIZATION | ELECTRIFICATION
    • FIRE PROTECTION
    • GEOTHERMAL | SOLAR THERMAL
    • PIPING | PLUMBING | PVF
    • PME COLUMNS
      • Christoph Lohr: Strategic Plumbing Insights
      • David Dexter: Plumbing Talking Points
      • James Dipping: Engineer Viewpoints
      • John Seigenthaler: Renewable Heating Design
      • Lowell Manalo: Plumbing Essentials
      • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
    • RADIANT COMFORT REPORT
    • THE GLITCH & THE FIX
  • INSIGHTS
    • CODES
    • GREEN PLUMBING & MECHANICAL
    • PROJECT PROFILES
    • COLUMNS
      • Codes Corner
      • Natalie Forster: Editorial Opinion
      • Guest Editorial
  • MEDIA
    • EBOOKS
    • PODCASTS
    • VIDEOS
    • WEBINARS
  • RESOURCES
    • INDUSTRY CALENDAR
    • DIRECTORIES
    • PM BOOKSTORE
    • CE CENTER
    • MARKET RESEARCH
    • CLASSIFIEDS
  • EMAGAZINE
    • EMAGAZINE
    • ARCHIVE ISSUES
    • CONTACT
    • ADVERTISE
    • PME EMAGAZINE ARCHIVES
  • SIGN UP!
Plumbing & Mechanical Engineer Christoph Lohr: Strategic Plumbing Insights

Christoph Lohr: Strategy in design: The Col. John Boyd story

An excellent example of going against conventional wisdom.

By Christoph Lohr
Professional development

anyaberkut/iStock/Getty Images Plus via Getty Images.

November 8, 2021

Over the last year, during several webinars and in-person events, I've spoken about the idea of systems-based thinking, which incorporates the ideas of strategic thought in the form of focus (“saying no”) and identifying and executing on coherent actions. In many ways, systems thinking (a.k.a. strategy) incorporates pattern identification. I've written quite a bit about what pattern identification can look like from a gaming perspective. In this article, we will explore what systems thinking looks like when applied to engineering.

I want to note that I think for engineers, it is difficult to develop systems-level thinking. Speaking from experience, our entire education and professional lives as engineers have been spent on focusing on details and being task-focused. What that leads to, unfortunately, is decisions that only look at parts rather than the whole. At the 2021 ASPE Technical Symposium and in a previous column, I shared a story from my childhood about building the best deck, not just having the best cards. This plays itself out in engineering though, too. But rather than talking about plumbing systems, I want to review a non-construction industry engineering example.


Speaking from experience, our entire education and professional lives as engineers have been spent on focusing on details and being task-focused. What that leads to, unfortunately, is decisions that only look at parts rather than the whole


John Boyd and the Fighter Mafia out-design the USAF and Department of Defense

Col. John Boyd is a name every engineer should know. After a successful deployment in the Korean War, Col. Boyd wrote the “Aerial Attack Study.”  He also later created the famous OODA loop. But in this article, I want to focus on his less discussed Energy-Maneuverability Theory (E-M Theory), which in essence, was a mathematical formula that fighter pilots could use to outwit their opponents in the skies. By increasing thrust and reducing drag, while minimizing weight, fighter planes would be able to drastically improve performance over opponent fighter jets.  

At that time, the United States Air Force (USAF) held to a mindset that bigger equaled better, and to put its dollars into a single plane that could do everything. Col. Boyd had other ideas. He reluctantly assisted a like-minded colleague to develop the A-10 Warthog, one of the most influential planes in the first Gulf War. But his true crowning achievement was the creation of the F-16 Fighting Falcon. At that time, the USAF believed the F-15 fighter plane was better — and that smaller airplanes were a waste of resources. Col. Boyd (and his fellow officers/civilians who were dubbed “the Fighter Mafia”) had an uphill fight against the USAF. In part, some of the Fighter Mafia positions were:

  • High technology and the focus on "higher, faster and farther" increases costs and decreases effectiveness;
  • Argued for cheaper and better planes; and
  • Multi-role and multi-mission capability compromise the plane.

The Fighter Mafia eventually helped General Dynamics create the F-16. The F-16, was a lighter plane that was incredibly maneuverable with faster reaction times, had a very high cruising speed, and all the while, was cheaper to produce and inexpensive to maintain. In combat and test trials, the F-16 crushed the F-15 (won on every metric) and was the unanimous choice of the test pilots. Col. Boyd’s E-M Theory was proven to be correct.

What’s worth noting here is that Col. Boyd went against conventional wisdom, but he didn’t go at it alone; he got buy-in from like-minded colleagues and created a coalition to push back. He put his ideas out there for debate, but he did take a stance based on what he thought was right.  

“And you’re going to have to make a decision about which direction you want to go,” he said. Boyd raised his hand and pointed. “If you go that way, you can be somebody. You will have to make compromises, and you will have to turn your back on your friends. But you will be a member of the club, you will get promoted and you will get good assignments.”

Then Boyd raised his other hand and pointed another direction. “Or you can go that way and you can do something — something for your country, for your Air Force and for yourself. If you decide you want to do something, you may not get promoted, you may not get good assignments and you certainly will not be a favorite of your superiors. But you won’t have to compromise yourself. You will be true to your friends and to yourself. And your work might make a difference. To be somebody or to do something. In life, there is often a roll call. That’s when you will have to make a decision. To be or to do? Which way will you go?”


KEYWORDS: business administration engineering firms engineers leadership

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Christoph lohr

Christoph Lohr, P.E., CPD, ASSE 12080, is the is vice president of technical services and research. All views and opinions expressed in this article are his alone. Have some thoughts on this article? Contact Christoph at christoph.lohr@iapmo.org.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • 2025 Next Gen ALL-STARS hero 1440

    2025 Next Gen All Stars: Top 20 Under 40 Plumbing Professionals

    This year’s group of NextGen All-Stars is full of young...
    Plumbing & Mechanical Contractor
    By: Kristen R. Bayles
  • Worker using the Milwaukee Tool SWITCH PACK drain cleaner

    Pipeline profits: Drain cleaning, pipe inspection create opportunities

    Drain cleaning and inspection services offer lucrative...
    Green Plumbing and Mechanical
    By: Nicole Krawcke
  • Uponor employee, Arturo Moreno

    The reinvestment in American manufacturing and training

    Plumbing & Mechanical Chief Editor Nicole Krawcke and...
    Plumbing News
    By: Nicole Krawcke and Natalie Forster
Manage My Account
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine
  • Manage My Preferences

More Videos

Popular Stories

Hot water pipes

Campus shutdown at Oakland University exposes hidden risks of aging hot-water infrastructure

Floor heating manifold cabinet with flowmeter and PEX pipe.

Elegance extended: How to use the homerun system of connecting heat emitters

Industrial pressure gauge on a tank.

From cutting edge to classic: How to modernize outdated pneumatic control systems

Poll

Will business be up or down in 2025?

Do you anticipate business in 2025 to be up or down in comparison to 2024?
View Results Poll Archive

Products

The Water Came To A Stop

The Water Came To A Stop

See More Products
eBook | 2025 Radiant & Hydronics All Stars

Related Articles

  • Designing the Design Firm: The Engineering Firm CSO

    Christoph Lohr: Designing the Design Firm: The Engineering Firm CSO

    See More
  • Christoph Lohr

    Christoph Lohr: Business and military strategy in times of chaos

    See More
  • Christoph Lohr

    Christoph Lohr: Strategy for engineering firms

    See More

Related Products

See More Products
  • Plumbing Technology, Design & Installation

  • what hydronics taught holohan.jpg

    What Hydronics Taught Holohan: A Memoir of Life in the Heating Industry

  • Classic Hydronics - How To Get The Most From Those Older Hot-Water Heating Systems

See More Products

Events

View AllSubmit An Event
  • September 11, 2025

    Optimized Plumbing Design for the 21st Century: Smarter Systems for Health, Affordability, and Sustainability

    On Demand The session highlights how modernized plumbing design can accelerate hot water delivery, reduce stagnation, and mitigate health risks, while supporting affordability, energy efficiency, and sustainability.  Earn: 0.1 IAPMO CEU; 0.1 ASPE CEU; 0.1 ICC CEU; 1 PDH; 1 AIA LU/HSW
View AllSubmit An Event
×

Keep your content unclogged with our newsletters!

Stay in the know on the latest plumbing & piping industry trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Supply House Times
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing