Fujitsu launches global rebrand
Fujitsu General America announced a global shift in the branding of its VRF and mini-split heat pump product lines. From Oct. 3 onwards, all existing and future VRF and mini-split lines will be labeled as Fujitsu branded Airstage products. Timing for labeling varies depending on the model.
Leading with a new, modern teal logo symbolizing innovation, opportunity and sustainability, the rebrand will provide a fresh look for its most well-known products while Fujitsu continues to deliver the same energy-efficient, reliable products with exceptional support. Model numbers will not change.
Aside from the updated logo, Fujitsu J-Series and V-Series VRF products retain their Airstage branding. The existing Halcyon mini-split line is now known as the Airstage H-Series.
The rebrand unifies and strengthens Fujitsu’s global positioning and helps facilitate expansion into new areas of business.
“Moving forward, Airstage will take on a much broader meaning,” said Fujitsu General America Vice President of Marketing Erin Mezle. “It now embodies a more cohesive brand family, bold new thinking, dynamic product performance, and a finely-calibrated focus on innovation, sustainability and electrification.”
The rebranding effort does not impact business operations. Fujitsu’s unitary and Westinghouse brands are not involved with the rebrand, and are unaffected by this change.
The Fujitsu company name, vision and values remain intact, and Fujitsu’s unwavering commitment to its distribution channels and consumers are stronger than ever.
For more information, please visit www.FujitsuGeneral.com
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