WaterFurnace International highlighted how it’s working to redefine the commercial HVAC market at its recent Commercial National Sales Meeting. Titled “Redefine” and held May 23-25, the event brought more than 150 commercial representatives of the company’s products from around the world to its hometown in Fort Wayne, Indiana. On Monday, WaterFurnace welcomed attendees to its state-of-the-art manufacturing and testing facility for factory tours, a look at the company’s expanding product portfolio all under one giant tent, and an Innovation Area offering a tradeshow-like atmosphere with topic experts fielding customer questions on the most pressing challenges in the industry today and into the future. The evening culminated with a relaxing welcome reception featuring local cuisine and the opportunity to network with peers. 

On Tuesday, WaterFurnace led attendees through a full day of learning, including an industry overview provided by WaterFurnace CEO John Thomas, followed by a series of breakout sessions from product and market experts. These breakout sessions were offered in a flexible format that allowed attendees to customize their learning experience and covered a range of topics, including how to best utilize domestic hot water products in their electrification and decarbonization projects, the new federal regulations and their potential impact, how to differentiate their product and service offering, an in-depth tour of the company's new product branding and tiering structure and much more.