Michaud added: “These technical programs will help transform the market by creating a greater awareness of our company’s central role in pump system efficiency. Whether it is through the use of HI-rated products or pump system assessments done by certified professionals, Eddie’s role is to maintain the HI 100-year legacy of standards behind these programs. 

Pamela Roccabruna joined HI in early August as director of marketing, communications and events. She brings 20 years of experience in building and implementing marketing plans across multiple media channels and customer segments. Her expertise will help HI strengthen its value proposition for our members, expand the HI message to a broader end user audience, and create awareness for our new products and programs. 

“Pamela’s role will focus on connecting our members with end users, delivering high value conference content at our HI meetings through the incorporation of end-user perspective, and building on a century of service to the pump industry," Michaud said.

HI programs mean different things to different audiences. As manufacturers seek the Energy Rating Label to showcase product efficiency, utilities use it as the foundation for incentive programs. PSAP can be a valuable tool for an individual looking to showcase their expertise, while organizations use it to identify opportunities to save and become more efficient. 

“With Pamela’s understanding of customer segmentation and multi-media program development, I am confident she will play a key role with aligning the HI messaging to efficiently reach our various customers and create strong awareness for these growth areas," Michaud said.