This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Plumbing and Mechanical (pmmag) logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Plumbing and Mechanical (pmmag) logo
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
    • Subscribe
    • Submit a Letter
  • MARKET SECTORS
    • Bath & Kitchen
    • Business Management
    • Codes
    • Fire Protection
    • Green Plumbing
    • Mechanical Systems
    • Radiant & Hydronics
    • Solar Thermal/Geothermal
    • Technology
    • Water Quality
  • NEWS
    • Plumbing Group Pipeline
  • EXCLUSIVES
    • Truck of the Month
    • Plumber of the Month
    • Tool Tips
    • PM Profile
  • PRODUCTS
  • COLUMNS
    • John Siegenthaler
    • Dan Holohan
    • Dave Yates
    • Ray Wohlfarth
    • Julius Ballanco
    • Codes Corner
    • Water Wisdom
    • Al Levi
    • Kenny Chapman
    • Matt Michel
    • Marketing Magic
    • Nicole Krawcke
    • Guest Editorial
  • MEDIA
    • eBooks
    • eNewsletters
    • Interactive Spotlights
    • Photo Galleries
    • Podcasts
    • Polls
    • Webinars
    • Videos
    • PM AHR Expo 2023 Videos
  • RESOURCES
    • Radiant Comfort Report
    • Green Plumbing & Heating
    • White Papers
    • Industry Calendar
    • PM Bookstore
    • Subscribe to Plumbing Group eNewsletters
    • Sponsor Insights
    • Market Research
  • DIRECTORIES
    • RCR Buyers Guide
    • B.I.G. Book
    • Rep Locator
  • CLASSIFIEDS
    • Auctions
    • Business Opportunities
    • Business For Sale
    • Equipment For Sale
    • Positions Available
    • Products
    • Safety
    • Services
    • Software
    • Training
Home » Topics » Columnists » Marketing Magic

Marketing Magic
Marketing Magic RSS FeedSubscribe

Marketing Magic offers contractors tips and advice on how best to market their businesses.

ARTICLES

Gideon Plumbing - KickCharge Creative

Marketing Magic: The secret to success may be a tool you're not using

Disrupt the status quo with a powerful brand.
Dan Antonelli
January 11, 2023
2 Comments

Let me clue you in on a poorly kept secret: Traditional advertising is expensive. I know, this isn’t exactly shocking. Depending on your market, a month-long rental of a billboard could cost five figures. A week’s worth of 15-second radio ads can run up to $8,000 — and that doesn’t include the cost of producing them. And television? Forget it.


Read More
Be prepared for what's coming

Marketing Magic: Goodbye, Google Analytics; Hello, GA4

Be prepared for what's coming.
June 8, 2022
No Comments

By now, you may have heard that by July 2023, Google Analytics is shutting down for good, as Google replaces the analytics service with GA4. Why is this happening, and what does it mean for tracking my website analytics?


Read More
SEO strategy

Hernan Charry: 4 overlooked mistakes plumbers make in their SEO strategy

Improve your company’s Google ranking.
Hernan Charry
May 6, 2022
No Comments

Plumbers and their customers are living in a digital age, which means more potential clients are finding a plumber online via Google searches. If more customers are finding plumbers on Google, then it is important that you take the right steps to ensure you are the plumber they find. 


Read More
Secure market dominance during a home improvement boom

Marketing Magic: Secure market dominance during a home improvement boom

Strategies to take your business to the next level.
Tammy Vasquez
October 7, 2021
No Comments

There’s no question that the demand for home improvement projects is red hot. 


Read More
Marketing Magic

Marketing Magic: Before you talk to the media, read this

Be proactive rather than reactive
Heather ripley headshot
Heather Ripley
September 8, 2021
One Comment
One of the toughest calls I receive as the owner of a public relations agency specializing in the home services industry is from a plumbing or mechanical business owner asking for my help after they find themselves, or their business, in the middle of a crisis.
Read More
Marketing Magic

Marketing Magic: How contractors can get the most out of their fleet graphics and branding

Why investing in advertising for your fleet is important.
Michael Ries
July 8, 2021
No Comments

According to a white paper authored by venture capital firm ARD Ventures, each fleet vehicle, on average, receives between 30,000 -70,000 impressions daily. 


Read More
Marketing Magic

Marketing Magic: 8 local SEO tips for plumbing and mechanical contractors

How to improve your digital marketing strategy.
Danielle Shulman
June 3, 2021
No Comments

Many plumbing contractors ask the question: “What is the best way to advertise my business locally?”


Read More
Marketing Magic

Marketing Magic: Digital marketing tips for enhancing your success

Reach new customers and engage with existing ones.
Becky Brotherton
April 6, 2021
4 Comments

No longer an optional form of advertising, digital marketing has become the norm. 


Read More
Josh Smith

COVID-19 tips for plumbing contractors: How to adjust your mindset and your marketing

Josh smith hs
Josh Smith
May 1, 2020
2 Comments

By following the tips below, you can mitigate the negative impact of COVID-19 on your business and lay some groundwork that will make your company more successful in the long run.


Read More
DirectMail

Justin Jacobs: Does your direct mail marketing need a touch-up?

Justin jacobs
Justin Jacobs
January 15, 2020
No Comments

Direct mail hits on the high points that anyone would want from an effective marketing campaign: Print builds trust more easily than digital ads. 


Read More
More Articles Tagged with 'Marketing Magic'
Subscribe For Free!
  • eMagazine Subscription
  • eNewsletters
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Plumbing & Mechanical audience. All Sponsored Content is supplied by the advertising company. Interested in participating in our Sponsored Content section? Contact your local rep.

close
  • Compression sleeves REHAU
    Sponsored byREHAU

    Top three reasons to pair PEXa with cold expansion compression-sleeve fittings

Popular Stories

ductless mini-split heat pump system

John Siegenthaler: Air-to-water heat pumps offer more than ductless

glitch-fix-feature

The Glitch + The Fix: This almost got built

PHCC-Mary-Beth-Hall.gif

Obituary: PHCC mourns Merry Beth Hall

PM Trimble Webinar


PM Sera webinar

Poll

2023 Outlook

What kind of sales do you expect in 2023?
View Results Poll Archive

Products

Modern Hydronic Heating and Cooling For Residential and Light Commercial Buildings, 4th Edition

Modern Hydronic Heating and Cooling For Residential and Light Commercial Buildings, 4th Edition

See More Products
Letters to the Editor

Get our new eMagazine delivered to your inbox every month.

Stay in the know on the latest plumbing & piping industry trends.

SUBSCRIBE TODAY!
  • Resources
    • Contact Us
    • Radiant & Hydronics
    • Industry Links
    • Reprints
    • List Rental
    • Market Research
    • Survey And Sample
    • Custom Content & Marketing Services
  • Want More
    • Connect
    • eNewsletters
    • Store
  • Plumbing Group
    • Plumbing & Mechanical
    • PM Engineer
    • Supply House Times
  • Advertise
    • Advertise
  • Privacy
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY
    • UPDATE MY PREFERENCES

Copyright ©2023. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing