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Home » Topics » Columnists » Marketing Magic

Marketing Magic
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Marketing Magic offers contractors tips and advice on how best to market their businesses.

ARTICLES

Be prepared for what's coming

Marketing Magic: Goodbye, Google Analytics; Hello, GA4

Be prepared for what's coming.
June 8, 2022
No Comments

By now, you may have heard that by July 2023, Google Analytics is shutting down for good, as Google replaces the analytics service with GA4. Why is this happening, and what does it mean for tracking my website analytics?


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SEO strategy

Hernan Charry: 4 overlooked mistakes plumbers make in their SEO strategy

Improve your company’s Google ranking.
Hernan Charry
May 6, 2022
No Comments

Plumbers and their customers are living in a digital age, which means more potential clients are finding a plumber online via Google searches. If more customers are finding plumbers on Google, then it is important that you take the right steps to ensure you are the plumber they find. 


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Secure market dominance during a home improvement boom

Marketing Magic: Secure market dominance during a home improvement boom

Strategies to take your business to the next level.
Tammy Vasquez
October 7, 2021
No Comments

There’s no question that the demand for home improvement projects is red hot. 


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Marketing Magic

Marketing Magic: Before you talk to the media, read this

Be proactive rather than reactive
Heather ripley headshot
Heather Ripley
September 8, 2021
No Comments
One of the toughest calls I receive as the owner of a public relations agency specializing in the home services industry is from a plumbing or mechanical business owner asking for my help after they find themselves, or their business, in the middle of a crisis.
Read More
Marketing Magic

Marketing Magic: How contractors can get the most out of their fleet graphics and branding

Why investing in advertising for your fleet is important.
Michael Ries
July 8, 2021
No Comments

According to a white paper authored by venture capital firm ARD Ventures, each fleet vehicle, on average, receives between 30,000 -70,000 impressions daily. 


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Marketing Magic

Marketing Magic: 8 local SEO tips for plumbing and mechanical contractors

How to improve your digital marketing strategy.
Danielle Shulman
June 3, 2021
No Comments

Many plumbing contractors ask the question: “What is the best way to advertise my business locally?”


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Marketing Magic

Marketing Magic: Digital marketing tips for enhancing your success

Reach new customers and engage with existing ones.
Becky Brotherton
April 6, 2021
One Comment

No longer an optional form of advertising, digital marketing has become the norm. 


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Josh Smith

COVID-19 tips for plumbing contractors: How to adjust your mindset and your marketing

Josh smith hs
Josh Smith
May 1, 2020
2 Comments

By following the tips below, you can mitigate the negative impact of COVID-19 on your business and lay some groundwork that will make your company more successful in the long run.


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DirectMail

Justin Jacobs: Does your direct mail marketing need a touch-up?

Justin jacobs
Justin Jacobs
January 15, 2020
No Comments

Direct mail hits on the high points that anyone would want from an effective marketing campaign: Print builds trust more easily than digital ads. 


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Adams Hudson

Adams Hudson: When sales meets marketing

Hudson
Adams Hudson
December 6, 2018
No Comments

Sales and marketing aren’t the same thing, but they can be powerful when combined.


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More Articles Tagged with 'Marketing Magic'
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