Natalie Forster

Natalie Forster is the director of communications for the American Supply Association (ASA), where she leads the association's public and media relations strategy, social media efforts, and member-focused online and print communications. Prior to joining ASA, she was the Editorial Director of Plumbing & Mechanical and Supply House Times. Before that, she served as an editor and digital content director for Southern Trade Publications, a publishing company focused on the PHCP trades and real estate industries. Natalie holds a bachelor's degree in communication studies from the University of North Carolina at Greensboro.

Hand holding two white puzzle pieces with a brown background.

Editorial Opinion | Natalie Forster

Bridging the gap between wholesalers and contractors

Supply House Times Chief Editor takes on Plumbing & Mechanical; aims to share information between two audiences.

Natalie Forster

February 6, 2025

After five years with Supply House Times, Natalie Forster gained valuable insights into the supply chain and developed relationships with PHCP-PVF wholesalers. Now, as the new Editorial Director for both Supply House Times and Plumbing & Mechanical, she'll engage daily with all supply chain participants, including wholesalers, contractors, and engineers.

A neighborhood is flooded following the aftermath of Hurricane Helene.

Plumbing industry rallies to help following recent hurricane disasters

Disastrous weather events becoming more frequent; plumbing companies doing their part to help nation recover.

Natalie Forster

Nicole Krawcke

October 16, 2024

The East Coast has suffered severe damage from Hurricanes Helene and Milton, leading to extensive destruction, fatalities, and power outages. These hurricanes highlight the impact of climate change on storm severity, driven by warmer Atlantic waters. This situation underscores the urgent need for the PHCP-PVF industry to adapt to the challenges of increasingly intense storms.

A. O. Smith's the Mechanical Marvel, the world’s first fully automated automobile frame assembly plant.

From automobiles to water heaters

A. O. Smith celebrates 150 years.

Natalie Forster

July 22, 2024

A. O. Smith, celebrating 150 years in 2024, began in 1874 as a metal components supplier for baby carriages and bicycles. Arthur O. Smith designed a lightweight pressed steel car frame and became a major supplier to car manufacturers like Packard, Cadillac, and Ford.

The reinvestment in American manufacturing and training

Plumbing industry manufacturers making strategic investments in domestic footprint and training.

Nicole Krawcke

Natalie Forster

July 17, 2024

Plumbing & Mechanical Chief Editor Nicole Krawcke and Supply House Times Editor Natalie Forster sat down with several industry manufacturers to discuss their efforts, including Andres Caballero, president of Uponor North America, Mark Hudoba, vice president of building solutions division for REHAU, and Marki Huston, COO of Viega LLC.

Trade show attendees at the 2023 DCW in Las Vegas

Kitchen and Bath

Kitchen & Bath Industry Show returns to Las Vegas

2024 marks 60 years for industry’s largest kitchen and bath show.

Natalie Forster

February 5, 2024

The Kitchen & Bath Industry Show (KBIS) returned to Las Vegas in 2023. Hoping to break records again, KBIS/IBS returns to the Las Vegas Convention Center this year. Explore the latest products, technologies, and trends in kitchen and bath design.

Dan Holohan teaching in Mechanical Room 2019

Celebrating the illustrious career of a renowned hydronics industry voice

Industry legend Dan Holohan retires from writing.

Natalie Forster

Nicole Krawcke

January 15, 2024

There is no shortage of industry patrons who’ve been impacted by Dan Holohan — manufacturers, reps, plumbers, and fellow writers alike. His love for teaching, writing, giving back and just undeniable kindness have left a mark.