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Home » Authors » Nicole Krawcke

Articles by Nicole Krawcke

Nicole Krawcke

Nicole Krawcke: Light at the end of the COVID-19 tunnel?

Contracting market report shows spike in growth.
Nicole Krawcke head shot 2024
Nicole Krawcke
July 30, 2020

Normally, making it through July is nothing to celebrate, but given the year we’ve had so far, I’m celebrating the little wins when I can. 


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Austin Haller

PM Profile: Schedule Engine bridges the technology gap for plumbing contractors

Tech company offers virtual solutions to home service industry.
Nicole Krawcke head shot 2024
Nicole Krawcke
July 7, 2020

Founded in 2017, Schedule Engine is a customer service support solution for home service contractors.


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job-site productivity

Plumbing tools to maximize job-site productivity

Manufacturers look at trends shaping tool design.
Nicole Krawcke head shot 2024
Nicole Krawcke
July 1, 2020

The plumbing industry is ever-changing, and plumbing contractors are striving to maximize productivity and minimize call backs. 


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Nicole Krawcke

Nicole Krawcke: Customer service can make or break your company

Ensure your entire team knows the meaning of good customer service.
Nicole Krawcke head shot 2024
Nicole Krawcke
June 30, 2020

Well, it finally happened. Michigan weather heated up, and my AC sputtered and died a sad death. 


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Leadership Team

2020 Plumbing & Mechanical Manufacturers Rep of the Year: Maloney & Curcio

Mountainside, New Jersey-based Maloney & Curcio takes this year’s honor as PM’s Manufacturers Rep of the Year.
Nicole Krawcke head shot 2024
Nicole Krawcke
June 11, 2020

Since its inception in 1934, Maloney & Curcio has held onto the tradition that the customer always comes first. 


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Nicole Krawcke

Nicole Krawcke: Contractors shouldn't stop marketing during COVID-19

Rethink marketing and SEO strategies rather than cutting budgets.
Nicole Krawcke head shot 2024
Nicole Krawcke
June 3, 2020

Any time you turn on the TV nowadays, consumers are overwhelmed with advertisements on how different brands are ad-dressing and handling the COVID-19 pandemic. 


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PM Profile

PM Profile: MCAA President Brian Helm

Global pandemic cancels events; MCAA retains 2019 officers for 2020.
Nicole Krawcke head shot 2024
Nicole Krawcke
May 15, 2020

MCAA’s spring meeting and conference schedule screeched to a halt this year, much like many other contractor organizations in the industry, with the onset of the COVID-19 pandemic. 


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RoyalPlumbing2

Michigan plumber services COVID-19-positive clients during pandemic

Royal Plumbing employees adhere to strict health and safety protocols while in the field.
Nicole Krawcke head shot 2024
Nicole Krawcke
May 13, 2020

Noah Klein has implemented strict employee protocols for working in the field during the global pandemic, and is personally involved in any calls with COVID-19 symptoms or diagnosis.


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Nicole Krawcke

Nicole Krawcke: Contractors navigate COVID-19

Clear Seas Research shows how businesses are managing the pandemic.
Nicole Krawcke head shot 2024
Nicole Krawcke
May 13, 2020

We are living in unprecedented times with a global pandemic that may have widespread repercussions on the world economy. 


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FloLogic Install

Security and consumer peace of mind drive growth in leak detection market

Plumbing contractors can benefit with add-on sales of leak detection devices.
Nicole Krawcke head shot 2024
Nicole Krawcke
May 13, 2020

Water leaks just may be a homeowner’s worst nightmare. While individual leaks may seem tiny, they can cause enormous damage. 


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