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Home » Authors » Rodney Koop

Rodney Koop

Rodney Koop, CEO and founder of The New Flat Rate, is a motivational speaker, author, entrepreneur, and solutions-based enthusiast. Over the last three decades, Koop has founded and sold HVAC, electrical, and plumbing service companies. During his career, Koop has contributed numerous articles and industry assessments to multiple publications and recently authored his first book.

Articles

ARTICLES

Driver Safety

Hanging on for dear life

Does your company employ orange cones as a driver safety measure?
Rodney Koop
December 3, 2020

In 1968, on a warm summer day, my mother looked out her kitchen window facing Minnesota Highway 75 and was horrified to see my little brother, only 3 years old, hanging onto the back of one of my dad’s electrical service trucks, which was just pulling out onto the highway heading south. 


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The benefits of contractor services

Rodney Koop: Changing lives

The benefits of contractor services.
Rodney Koop
April 11, 2019

Last fall, a generous plumbing contractor in Las Vegas allowed me to park a trailer-load of four-wheelers in his backyard. It was an incredible backyard. I’ll be happy to tell you his name, but I’m about to tell you about his son.


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Back in the day, Scott, my rep for a reputable HVAC manufacturer, told me a story.

Don’t play the wholesale game

Rodney Koop
February 1, 2019

Distributors don’t get the benefit of always delivering a huge truckload to their customers. Distributors operate wholesale models.


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To price, or not to price?

To price, or not to price?

Rodney Koop
August 30, 2017

Don’t be afraid to get paid what you’re worth.


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Rodney Koop

Techs are techs — not salespeople

Technicians know how not to sell.
Rodney Koop
December 11, 2016

Some of us are squirrels — we’re just here for the nuts.


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