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Home » Authors » Adams Hudson

Articles by Adams Hudson

The hard sell doesn’t work with today’s consumers

Two-faced or true-faced?
Adams Hudson
October 18, 2013

I’d hear, “This is going to hurt you worse than it hurts me,” just before getting my rearward region spanked into next week. Whenever I used to hear this phrase — which was shockingly regular — I used to think, “Then why do it?” I mean, can’t we spare some pain for both of us by overlooking that little melted-crayon-in-the-Easy-Bake Oven-incident?


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Marketing lessons from Boy Scouts

Relationships are based on familiarity.
Adams Hudson
September 20, 2013

Was I ever really 14? Some may contend “you still are mentally,” but at least I’ve matured, you booger-eater. A while back, I went on an outing with my son and five Boy Scouts.  


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‘Word-of-mouth’ marketing that works

Testimonials are very powerful, and seriously underused in contracting.
Adams Hudson
August 22, 2013

 “I’m building my business by word of mouth.” Lots of us have heard that phrase — and even said it.  


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No train, no gain

Give techs the confidence they need to sell your services and increase your profit.
Adams Hudson
July 18, 2013

Imagine this …One day, John rolls out of bed, steps out onto his front porch to fetch the paper and while staring into the clear blue sky, thinks to himself “Yep, today’s the day. The weather is perfect and I’ve got some free time — I think I’ll fly a plane.”


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Great opening = great close

Use attention-grabbing statements relevant to customers’ needs.
Adams Hudson
June 25, 2013

 How well you close is perhaps the ultimate judge of your sales success. But how you open has a lot to do with whether you get to close at all!


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Tips to avoid the common irritating habits that drive customers crazy

Stop driving customers away.
Adams Hudson
May 23, 2013

 Ever wonder why the most irritated people always call you? Actually, it could have less to do with you than it does with the kind of contracting business you’re in.  


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Customers are Raising the Bar

Keep them by exceeding their expectations.
Adams Hudson
April 19, 2013
What’s up with customers these days? It’s like they want better value, quality products, efficient service and someone they can count on. Then, if they don’t find what they’re looking for, they’re on to someone who’s got what it takes.
Read More

The Most Powerful Marketing

Publicity can increase the name recognition, image and brand of your company.
Adams Hudson
March 15, 2013
Publicity can increase the name recognition, image and brand of your company.
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Wanted: Marketing and sales villains

Adams Hudson
December 1, 2012
Illustrate the contrast to increase leads and close sales.

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Marketing myths exposed

Adams Hudson
November 1, 2012
What’s working to generate leads now? 
Read More
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