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Home » Authors » Adams Hudson

Articles by Adams Hudson

Why your website isn’t selling

Adams Hudson
April 28, 2017

Content is king when it comes to improving traffic and generating leads.


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How to be trade-show savvy

Market and sell better during events without resorting to circus tactics.
Adams Hudson
March 28, 2017

A trade show is like a circus,” said an observer. “You’ve got a massive parade in one big area, with all the hucksters and dazzling displays.


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What does your marketing say about you?

Adams Hudson
February 8, 2017

What do you see when you look in the mirror?


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5 hot tips for ending the year with a bang

Signed, sealed, delivered.
Adams Hudson
December 11, 2016

Start 2017 on the right foot.


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Use holiday cards to stand out this season

How to remember every customer.
Adams Hudson
November 29, 2016

Stand out this holiday season and you won’t be forgotten.


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Balance and better lead generation

Catch the gold slipping through your fingers.
Adams Hudson
October 31, 2016

Balance is hard to achieve in marketing.


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The profitable marketing of customer relationships

Two kinds of retention.
Adams Hudson
September 28, 2016

Contractors have a bad habit of servicing a customer once and thinking, because they did a great job, that customer is theirs for life.


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Maximizing the result of branding

The X factor in your marketing.
Adams Hudson
August 30, 2016
Extremely smart marketing types call this “information segmentation and mass individualization based on experiential results.
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Selling seasons and reasons

It’s a tricky balance. Techs are technical; salespeople are salesy.
Adams Hudson
July 27, 2016

What your techs need to know.


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PM marketing strategies

Corduroy pillows = great headlines

Marketing lesson No. 1: Your headline’s main job is to get your prospect to your next statement.
Adams Hudson
June 17, 2016
Corduroy pillows = great headlines
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