As artificial intelligence reshapes daily life, its dependence on massive volumes of water is raising environmental concerns.
September 26, 2025
AI is everywhere — powering search engines, chatbots, and digital tools — but few realize its reliance on water. Data centers, the backbone of AI, consume billions of gallons annually to stay cool, often in drought-stricken regions. With usage projected to skyrocket, industry leaders face growing pressure to balance innovation with sustainability.
Geoffery Holloway has been appointed to vice president and general manager.
September 26, 2025
Holloway brings over twenty five years of experience in the industry to this role, including his most recent role as VP of Canadian sales at A.O. Smith Enterprises.