Plumbing & Mechanical Editor and Group Publisher Bob Miodonski journeyed to Germany mid-March to attend the popular ISH trade show, which covers heating, plumbing, air-conditioning and renewable energy. I attended the show in 2007 and was blown away about how huge it was and how many people were there every day.

Bob noted in one of his blogs from the show: “Many trade shows I’ve attended in the U.S. in recent years would have loved to have seen as many people in the aisles as attended ISH’s first day when a snowstorm closed the airport in Frankfurt, Germany, and snarled roads leading to the city.

Nevertheless, the uptick in attendance on ISH’s second day … was clearly obvious to anyone trying to get from one end of the show to the other, or even walk between two of the 10 massive exhibit halls.”

ISH Frankfurt has a very social aspect about it — beer and food can be found at many of the larger booths as well as on the show floor. Bob noted that several pump manufacturers had entertainment and contests to lure people into the booths, which seemed to work. Click here to read Bob’s blogs.

The next chance to attend ISH Frankfurt is in 2015. Although many products you see will not be available in the States, I recommend the trip to see what may be coming here in the future.