Local searches and online shopping are the leading online consumer behaviors.
I get asked all the time, “How can I compete online and not
break the bank?” I’m sure you’re wondering this as well. I also hear, “If I’m a
small-business plumber advertising locally, why do I need to be online anyway?”
Logical thinking, perhaps, but one misses the bigger picture.
The Internet certainly has changed the
way plumbers do business. According to the Kelsey Group, search engines have
changed consumer expectations for shopping andfinding local businesses. And in
2004, a study found that local search and online shopping were the leading
online consumer behaviors.
mapping sites, followed closely by search engines, were the top-ranked uses.
With research showing more and more
consumers looking to their computers to help them make decisions "