WaterFurnace Renewable Energy announced the launch of an entirely new brand of geothermal heat pumps and related equipment, along with a new distribution strategy. The new GeoStar brand will be sold only to select wholesale distributors who will then offer the line to their contractor customers. "The new GeoStar brand will allow us to pursue greater share of the geothermal market, via wholesale distributors, through contractors who are not WaterFurnace dealers," noted Tom Huntington, WaterFurnace president and CEO.

For more information, visitwww.geostar-geo.com.