Christian Heine, president of Bosch Power Tools North America (left), and
Bob Hegbloom, director of Ram Truck Brand (right), named Ram the "Official
Truck of Bosch Power Tools & Accessories" during the World of
Concrete trade show. Photo credit: Bosch Power Tools
Robert Bosch Tool Corp. and the Ram Truck brand announced a partnership Feb. 5, naming Ram the “Official Truck of Bosch Power Tools and Accessories.” Bosch is launching the alliance with Ram Truck to focus on the needs of the building and construction professional by delivering greater productivity in a package of best-in-class power tools and trucks. Together, the two companies will jointly pursue sales and marketing opportunities in the automotive and tool markets.
To promote the partnership, Bosch and Ram launched the DRILLNDRIVE Sweepstakes. Now through Feb. 28, 2013, consumers can enter the sweepstakes, giving one winner a chance to hit the jobsite in style. One sweepstakes winner will be randomly selected to receive a Ram Truck with an approximate retail value of $50,000. Go towww.boschtools.com/Latest/PromotionsOffers/Pages/woc2013.aspxfor more details.
The strategic combination of co-branded events and joint advertising is intended to keep the Bosch and Ram brands top-of-mind with American tradesmen. The partnership also will include cross-promotional sweepstakes and co-branded customer affinity programming at local, regional and national events. In addition, the two companies will investigate joint product development opportunities in the future.
To learn more about the Bosch and Ram Truck brand partnership, Bosch atwww.boschtools.com/877-BOSCH-99 or Ram atwww.ramtrucks.com/866-RAMINFO (866-726-4636).
Source: Robert Bosch Tool Corp.
