Based on the headline, you might be immediately questioning what I’m going to be discussing in this column. You are probably thinking, “I know from experience that sales and marketing are complicated; I’m always trying to figure them out.” You aren’t alone, and I’m not saying sales and marketing are easy; I’m saying they can be simple, once you have a system that works for your company.
I constantly see my clients getting in their own way when it comes to sales and marketing. So many business owners in our industry overcomplicate both aspects while minimizing the importance of the crucial synergistic relationship of the two.