Hansgrohe is celebrating its Select shower technology with a multi-phase, multi-platform social media campaign: #SelectHansgrohe, which focuses on the positive effects of the shower and highlights the company’s latest Select products. Select technology creates a more personal shower experience by allowing users to choose various spray modes. The campaign will run through June 30, 2014, with a #SelectYourself contest on Facebook and then other interactive initiatives throughout the year.
#SelectHansgrohe begins with a simple question, “Where do you get your best ideas.” Hansgrohe believes it is in the shower and will fill its Facebook page with fun facts and figures, polls and images throughout the month of June. It will also invite users to chime in using #SelectHansgrohe.
The #SelectYourself sweepstakes will run concurrently and offer participants the chance to become one of 500 Select Ambassadors who will win the Raindance E Select 120 AIR handshower. To win, users must earn points, which are “unlocked” by engaging in fun activities across social media platforms. Official rules and more information for #SelectYourself can be found at www.tinyurl.com/SelectYourself The #SelectHansgrohe campaign headquarters can be found on Hansgrohe’s Facebook page @HansgroheUSA on the “SelectHansgrohe” tab.
As #SelectHansgrohe continues, social media users should stay tuned for announcements of the other campaigns, including #WaterSelfies on Instagram, #SelectPassion on Pinterest and ending with #SelectChange on Facebook.