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ColumnsNatalie Forster: Editorial Opinion

A ‘Golden Age of Multifamily Housing’

Demand for materials and labor will increase construction costs.

By Bob Miodonski
February 13, 2013

Multifamily housing will remain a bright spot in residential construction this year and provide solid business opportunities for plumbing and heating contractors. In fact, one large developer foresees a “golden age of multifamily housing” in 2013 and 2014.

“Multifamily was not as impacted as single family during the downturn,” said Lance Swank, president of the Sterling Group in Mishawaka, Ind. “The market continues to improve as new household formations generate demand, especially in the rental segment. There is also a change in attitude toward renting — people like the flexibility it gives and the option to be able to easily move to another city or state for a job opportunity.”

Swank made his remarks during a news conference last month at the International Builders’ Show in Las Vegas. He further noted that 100,000 to 150,000 multifamily housing units are taken out of service every year, which further fuels demand.

Joining Swank onstage was David Crowe, chief economist for the National Association of Home Builders. In 2012, he said, developers built 246,000 multifamily units, which is a 38% improvement over 2011.

“We are forecasting construction of 299,000 new multifamily residences in 2013,” Crowe said, noting this represents a 22% increase over 2012. “In 2014, we forecast 317,000 multifamily units will be built, and that will be 6% over the previous year.

“While this is an improvement from just a few years ago, it is still well below the 350,000 units that are required to keep supply and demand in balance.”

Demographics are driving the demand for multifamily housing, he said, along with the aging building stock. During the residential construction boom, household formations reached 1.4 million per year. That number dropped to 500,000 during the downturn when workers experienced job loss or reduced wages. Many young people stayed at home.

The 850,000 households now being formed per year have created pent-up demand for housing, Crowe said. People — especially in the 25- to 34-year-old age group — are feeling more comfortable about living independently.

“The 850,000 are all renters. We have 75 million homeowners overall. We have people moving in and out of this group, but the net effect is zero,” Crowe said. “The new households are young people who aren’t qualifying for mortgages. They’re all renters, and that’s behind the growth in multifamily.

“They eventually will become homeowners because we’re seeing a desire back to being homeowners. This will temper growth in multifamily construction in 2014 and 2015.”

Young people renting their own places are feeding a trend in multifamily construction toward smaller units in urban areas, Swank says. His company is not seeing this trend in the suburbs. In big cities, however, young people are renting one- and two-bedroom apartments in buildings — frequently high-rises — where they can walk to work, shops, bars and restaurants.

Also factoring into the trend toward smaller units is the rise in construction costs, which Swank says are up 15%. Renters accustomed to the comforts of home want nice amenities in their apartments as well. They’re willing to sacrifice space to get the higher-end products.

Construction costs are increasing for a couple reasons. One is that manufacturers of building materials have been hesitant to bring back production capacity to pre-recession levels.

“They want to know their added capacity will be absorbed,” Swank said. “Until then, they won’t open up their plants. So, materials will be in demand.”

A shortage of people to do the construction is contributing to the higher costs as well.

“So many subcontractors went out of business during the downturn,” Swank said. “So many framers, so many plumbers, there’s a true shortage in every trade. Today, they’re doing something else.”

Particularly devastated during the recession were contracting companies that he described as “tweeners.” These were the firms that worked between single-family and commercial jobs.

Surviving companies that have worked in these sectors can help to fill the need since multifamily projects contain elements of both.

Rising costs on new projects eventually will be passed along to renters. This could serve as a further impetus for them to consider buying their own home. Until that happens, multifamily construction should provide plenty of business for you if you work in that sector.

 “Multifamily has made a very strong recovery,” said Sharon Dworkin Bell, NAHB senior vice president for multifamily housing, at the press conference. “We’re building a lot of apartments but not enough to meet demand. We must keep building more.” 


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KEYWORDS: editorial heating contractors housing market IBS NAHB National Association of Home Builders plumbing contractors residential construction

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Bob Miodonski is the former Group Publisher of BNP Media’s Plumbing Group, which consists of industry-leading print and digital magazines, websites and e-newsletters. Titles include: Supply HouseTimes, Plumbing & Mechanical, PM Engineer and Reeves Journal magazines; Bath & Kitchen Pro e-News; PVF e-News; Radiant &Hydronics e-news; and www.RadiantAndHydronics.com.

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