The Ohio chapters of Plumbing-Heating-Cooling- Contractors-National Association and Air Conditioning Contractors of America are ramping up their membership drive efforts with a proactive two-day program March 16 and 17.
The Oliver Group, a Washington state-based direct-marketing
company is helping with the drive.
“Every year we have trouble getting new
members,” PHCC of Ohio Executive Director Rocco Fana, Jr. tells PM. “We have the same goal and never hit it. This is
easy, but there is work involved. If we follow the plan, it’s going to work.”
A special training day in late January
attracted over 50 volunteers from both the PHCC and ACCA chapters.
“Members will participate for two hours.
There is no cold-calling,” Fana explains. “They are going through their
Rolodex’s and their phone and computer contacts and calling people they know.
They are calling people who trust them and their judgment.”
Special incentives such as free CPA and
public relations consultations are part of a new membership plan. Only paid
memberships during the two-day period will count toward the new membership
The drive has spawned some competitiveness
between the local chapters.
“We’re getting teams together. It’s a
fun way to do it,” Fana says. “We’re tying it into March Madness (NCAA men’s
basketball tournament) and St. Patrick’s Day. We’ll have a fun time doing it.”
In the end, Fana sees the drive as a
“Our own members are our best sales
campaign,” he says. “A lot of people are never asked to join an organization.
We’re looking forward to welcoming new members and keeping them in the
association. We’re hoping this is the biggest and most successful drive we’ve
For more information, contact Fana at firstname.lastname@example.org. The
drive’s progress can be tracked at www.olivergroupdirectdrive.com.
Ohio PHCC/ACCA Groups Gear Up For Membership Push
February 16, 2011