The Plumbing-Heating-Cooling Contractors-National Association and Quality Service Contractors will host PHCC Connect 2010 Oct. 27-30 at the Paris Hotel and Casino in Las Vegas.
For those contractors having trouble
navigating cyberspace and the social media landscape, four QSC seminars
presented byGary Elekes, president of EPL
Residential, andAndrew Allen, owner of Vermont Design
Works, will guide them to the right path.
•Building A Web Site- Site design and programming do’s and don’ts,
including assessment of your company’s current Web site, best practices and
•Web Site Reviews- Back-to-back Web site reviews of what works,
what doesn’t and why for service contracting businesses.
Engine Optimization- Web site content and ongoing maintenance need
to be planned around getting good placement in the search engines. Learn about
pay-per-click marketing and Google analytics: what is real, how to implement,
and whether to outsource or do the work yourself.
•Social Media And
Content Strategy- Explore what social media and content strategies service companies
can implement easily.
Visitwww.PMmag.comfor up-to-date information on PHCC Connect. To register, visitwww.phccweb.org/CONNECT,
e-mail Connect2010@naphcc.org or call 800/533-7694.