The Plumbing-Heating-Cooling Contractors-National Association and Quality Service Contractors will host PHCC Connect 2010 Oct. 27-30 at the Paris Hotel and Casino in Las Vegas.

For those contractors having trouble navigating cyberspace and the social media landscape, four QSC seminars presented byGary Elekes, president of EPL Residential, andAndrew Allen, owner of Vermont Design Works, will guide them to the right path.

•Building A Web Site- Site design and programming do’s and don’ts, including assessment of your company’s current Web site, best practices and tools needed.

•Web Site Reviews- Back-to-back Web site reviews of what works, what doesn’t and why for service contracting businesses.

•Search Engine Optimization- Web site content and ongoing maintenance need to be planned around getting good placement in the search engines. Learn about pay-per-click marketing and Google analytics: what is real, how to implement, and whether to outsource or do the work yourself.

•Social Media And Content Strategy- Explore what social media and content strategies service companies can implement easily.

Visitwww.PMmag.comfor up-to-date information on PHCC Connect. To register, visitwww.phccweb.org/CONNECT, e-mail Connect2010@naphcc.org or call 800/533-7694.

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