Kohler's Viral Web Campaign Educates Homeowners
During the International Builders’ Show, Kohler Co. launched SaveWaterAmerica.com ― a viral online campaign dedicated to teach homeowners how easy it is to save water. With the launch of this site, and help from Web visitors, Kohler will provide up to $1 million worth of water-saving plumbing products to Habitat for Humanity.
“Kohler recognizes the looming freshwater shortage facing the United States, and that saving water inside the home represents the best opportunity for a family to make a significant difference on their water consumption,” said John Engberg, manager of global media and Web development at Kohler. “This online campaign is dedicated to educate homeowners, and benefit Habitat for Humanity with donations of KOHLER plumbing products.”
Visitors to SaveWaterAmerica.com are asked to participate in a three-question quiz. For every completed quiz, Kohler will donate $1 worth of product to Habitat for Humanity, which will be tracked in real time on the Web site. The short quiz calculates how much water and money the visitor’s family could save if they replaced their old toilets.
Kohler already guaranteed to provide $500,000 worth of product to Habitat for Humanity, and is encouraging homeowners to log on to its new site and ‘virtually’ match the pledge toward reaching the goal of $1 million in product donations. The full donation of $1 million would equate to Kohler donating enough plumbing products to complete nearly 600 Habitat homes. The products will help build sustainable homes.
Information about water-saving products is easily accessible on the site, which includes a database of available toilet rebate programs throughout the country. These rebates, ranging from $25 to $150, help offset the cost of replacing older model fixtures.
Visitors can easily share the viral site with friends or post it to their social network pages to help Kohler reach the $1 million product donation goal, added Engberg.
Some of the products Kohler plans to donate include high efficiency toilets that save about 15,000 gallons of water annually versus older model toilets. In addition, Kohler showerheads and faucets that use 30 percent less water without sacrificing performance will also be part of the plumbing products package.
To help homeowners better understand water conservation, Kohler is also launching a grassroots campaign, where company experts plan to visit more than 25 U.S. cities currently facing water shortages. These events will demonstrate to consumers the environmental and financial benefits of saving water inside the home, and how easy it is to accomplish.
Source: Kohler Co.