During the International Builders’ Show, Kohler Co. launched SaveWaterAmerica.com ― a viral online campaign dedicated to teach homeowners how easy it is to save water.
During the International Builders’ Show, Kohler Co. launched
SaveWaterAmerica.com― a viral online campaign dedicated to teach homeowners how easy it is to save
water. With the launch of this site, and help from Web visitors, Kohler will
provide up to $1 million worth of water-saving plumbing products to Habitat for
“Kohler recognizes the looming freshwater shortage facing
the United States, and that saving water inside the home represents the best
opportunity for a family to make a significant difference on their water
consumption,” saidJohn Engberg, manager of global media and Web development at
Kohler. “This online campaign is dedicated to educate homeowners, and benefit
Habitat for Humanity with donations of KOHLER plumbing products.”
Visitors to SaveWaterAmerica.com
are asked to participate in a three-question quiz. For every completed quiz,
Kohler will donate $1 worth of product to Habitat for Humanity, which will be
tracked in real time on the Web site. The short quiz calculates how much water
and money the visitor’s family could save if they replaced their old toilets.
Kohler already guaranteed to provide $500,000 worth of
product to Habitat for Humanity, and is encouraging homeowners to log on to its
new site and ‘virtually’ match the pledge toward reaching the goal of $1
million in product donations. The full donation of $1 million would equate to
Kohler donating enough plumbing products to complete nearly 600 Habitat homes.
The products will help build sustainable homes.
Information about water-saving products is easily
accessible on the site, which includes a database of available toilet rebate
programs throughout the country. These rebates, ranging from $25 to $150, help
offset the cost of replacing older model fixtures.
Visitors can easily share the viral site with friends or
post it to their social network pages to help Kohler reach the $1 million
product donation goal, added Engberg.
Some of the products Kohler plans to donate include high
efficiency toilets that save about 15,000 gallons of water annually versus
older model toilets. In addition, Kohler showerheads and faucets that use 30
percent less water without sacrificing performance will also be part of the
plumbing products package.
To help homeowners better
understand water conservation, Kohler is also launching a grassroots campaign,
where company experts plan to visit more than 25 U.S. cities currently facing
water shortages. These events will demonstrate to consumers the environmental
and financial benefits of saving water inside the home, and how easy it is to
Source: Kohler Co.
Kohler's Viral Web Campaign Educates Homeowners
February 9, 2009