Franchise company announces $500,000 marketing effort to support home services contractors; creates consumer video contest.
Clockwork Home Services
Inc., parent company of the Benjamin Franklin Plumbing franchise system, has
launched a $500,000 marketing campaign to propel consumer awareness of the
company’s home services contracting brands. A competition offering a $26,000
cash prize is the centerpiece of the program, according to Clockwork CEOJim
Abrams, who introduced the campaign to franchisees at the company’s
annual Clockwork Congress held recently in Washington, D.C.
slow economy is exactly the right opportunity to launch a major push to support
our brands and our franchisees,” Abrams announced. “Our ‘Win $26k’ promotion is
fun for consumers, and using the Internet will allow the competition to
exponentially expand the reach of our message.”
company launched the “Win $26k” campaign on Friday, Oct. 17, with a full-page
advertisement inUSA Today. The ad encouraged consumers to
compete for a $26,000 cash prize by creating short videos promoting Clockwork’s
are excited to offer this level of national marketing support to our
franchisees,” saidTab Hunter, Clockwork’s president of
franchise operations. “While others may be reducing their marketing
investments, Clockwork believes the timing is ideal to boost consumer awareness
of the essential home services we provide.”
are available online atwww.win26k.com. The Web site also provides
vouchers for discounts on home services offered by Clockwork’s brands: Benjamin
Franklin Plumbing, Mister Sparky America’s On-time Electrician, and One Hour
Heating & Air Conditioning.