The National Biodiesel Board has launched www.bioheatonline.com, a website designed
to educate consumers and dealers on the benefits of Bioheat®.
The National Biodiesel Board has launchedwww.bioheatonline.com, a website designed
to educate consumers and dealers on the benefits of Bioheat®, a blend of
heating oil and pure biodiesel that creates a clean, environmentally-friendly
home heating fuel.
The Petroleum Marketers Association of
America believe Bioheat could help meet
the increasing demand for cleaner and greener home heat.
NBB’s creative team had two distinct
objectives in mind when developing the site: 1) to educate home heating oil
customers and dealers on the benefits of Bioheat, and 2) to provide top-notch
marketing tools for local heating oil dealers. The site features a simple,
video-based approach with personable hosts who walk consumers through the
basics of biodiesel and Bioheat.
For heating oil
dealers, the site provides technical resources and clear, concise information
about blending and selling Bioheat to consumers. The site also encourages
heating oil dealers to register online to become Bioheat dealers.
Once registered,
dealers are given access to professionally produced advertising and marketing
materials, customizable for their market. In addition to marketing
materials, fuel dealers, OEM’s and fuel wholesalers will have access to the
Bioheat hotline (1-877-B5-1-LINE), where they can discuss technical issues with
the industry professionals coordinated by Advanced Fuel Solutions Inc., the
biodiesel board’s petroleum liaison.
