State Water Heaters recently held a media event to announce its new branding campaign - the State Racing Program. It has signed a multiyear deal with Morgan-McClure Motorsports to sponsor a car in 36 NASCAR Nextel Cup races, beginning with the 2007 Daytona 500. The car and driver also will be available for customers at the race track, as well as off-track events. Pictured with a replica of the State racecar is Jeff Storie, brand manager for State Water Heaters.