The company’s Ashfield™ collection of lav faucets earned the WaterSense® label.

Kitchen and bath fixture manufacturer Price Pfister announced its new partnership with the U.S. Environmental Protection Agency’s WaterSense® program to help consumers save water for future generations and reduce costs on their utility bills.

The company’s Ashfield™ collection of lavatory trough faucets is the first in a new lineup of Price Pfister product families ― Eco-Pfriendly™ ― designed to wear the EPA’s WaterSense label. Ashfield lav faucets flow at a rate of 1.5 gpm, and are designed to reduce water consumption by 30 percent without compromising the consumers’ water experience.

According to the company, the adoption of water-efficient products can save the average household approximately 30,000 gallons of water per year.

“Price Pfister proudly supports initiatives like the WaterSense program that promote eco-friendly practices to help in water conservation,” said Greg Williamson, Price Pfister’s vice president of marketing.  “It is important for our company to implement change and raise awareness of water-related environmental issues, and we hope that our partnership with the EPA will help educate consumers on choosing earth-friendly products.”

The goal of WaterSense is to decrease consumers’ indoor and outdoor water use by promoting high-efficiency products and simple water-saving practices.