Rheem Works To Eliminate Online Direct-To-Consumer Sales
Ed Raniszeski, Rheem Heating and Cooling Division director of market development and communications, elaborated on the policy: “While Rheem Manufacturing Co. is dedicated to vigorously defending the intellectual property rights of all of its products, regardless of operating division, the Internet Sales Policy Rheem introduced specifically addresses the problem from the HVAC industry perspective.
“As an applied product, heating and cooling equipment depends greatly on a contractor’s thorough, physical assessment of the structure, as well as knowledge of local codes and numerous other factors before it can be correctly and safely installed. At this point, our policy is designed to specifically address the problem in the HVAC industry.
“However, we are monitoring the issue as it pertains to the entire Rheem corporate enterprise and will vigorously defend our internationally protected intellectual property rights wherever they may be endangered or infringed upon.”