Rheem Works To Eliminate Online Direct-To-Consumer Sales
Rheem Mfg.
Co., Heating & Cooling Division announced an aggressive
policy to eliminate online, direct-to-consumer sales of its Rheem- and Ruud-branded
products.
Ed
Raniszeski, Rheem Heating and Cooling Division director of
market development and communications, elaborated on the policy:
“While Rheem Manufacturing Co. is dedicated to vigorously defending the
intellectual property rights of all of its products, regardless of operating
division, the Internet Sales Policy Rheem introduced
specifically addresses the problem from the HVAC industry perspective.