ECR International, manufacturer of residential and commercial HVAC products, announces the premiere of brand-based Dealer Programs.

Dealers participating in an ECR brand program will be able to take advantage of the ECR EZ Finance Program (homeowner financing), extended warranties, hydronic sizing software, CD literature library, free hands-on technical training, and a wide range of technical, business and promotional support.

Dunkirk and Utica boiler brands are the first two ECR product lines to offer the dealer program. Participating dealers also will receive a Dealer Portfolio complete with product discount coupons, software, a recognized dealer certificate and other features.

To apply for either the Utica or Dunkirk Dealer Programs, or for more information, e-mail, or call 315/797-1310.