ISH North America is rapidly becoming the "anchor" for a variety of industry-related events. International exhibitor and buyer interest is on a continuous rise. In addition to the events listed below, the show producers and sponsors are in discussions with several other associations and industry groups on additional programs to be added.

During the days leading up to ISH NA's debut and throughout its three-day run, sponsors and supporters of the show will host events geared to their respective member interests. At the same time, they plan to take advantage of the added benefit of the association with the most comprehensive and diverse trade show of its type in North America.

ISH NA also will host exhibitors from around the world. So far international pavilions are being developed on behalf of trade groups in Spain, Italy, Turkey, Australia and Germany. The same international flavor will be reflected in the audience drawn to the show from around the globe, due to the global marketing efforts of the organizers.

Messe Frankfurt maintains 13 subsidiaries and 54 sales representative offices covering 106 countries. The show is expected to draw 500 exhibitors and approximately 20,000 attendees.

Industry events currently scheduled in conjunction with ISH NA 2002 include:

• ASA Annual Convention / "Supply Chain Summit"
  
• CIPH Habitat for Humanity Canada Gala Fundraiser
  
• PHCC's Annual Convention / "Passport to Profitability"
  
• AIM/R Principal Appreciation Reception
  
• Radiant Panel Association Semi-Annual Conference
  
• MCAA's PCA First Annual Meeting
  
• PVF Roundtable General Assembly

ISH NA, to be held in Toronto Oct. 31-Nov. 2, 2002, is hosted by Messe Frankfurt Inc. in cooperation with the American Supply Association, the Canadian Institute of Plumbing and Heating, and the Plumbing-Heating-Cooling Contractors--National Association.

For more show information on ISH North America, contact Messe Frankfurt Inc. Attn.: Dirk Ebener; Tel.: 770/984-8016; Fax: 770/984-8023; e-mail: info@usa.messefrankfurt.com; Web: www.ish-na.com.