A.O. Smith Water Products Co. launched its "Get Fired Up" summertime promotion. Plumbing contractors are awarded 50 points redeemable for steaks and other gourmet foods from Omaha SteaksR for each Master-FitR Plus "BTI" commercial water heater they buy.

The contest runs from July 1, 2002, through Sept. 30, 2002. Plumbing contractors can obtain "Get Fired Up" promotion materials from their participating A.O. Smith wholesaler.