Roger Peugeot, a PHC contractor based in Overland Park, Kan., along with the Plumbing-Cooling-Heating Information Bureau, did a 26-week radio program called, “The Home Ranger Show,” with a Web site and e-mail address to answer questions the listeners had about home repairs. Through e-mail, the number of questions significantly increased.
One way for Peugeot to answer all of the inquiries was to put the information in a column, “Ask the Home Ranger.” Using his column, Peugeot gives his audience advice on what the problem is, how to fix it and which products to use.
According to Peugeot, what is so unique about “Ask the Home Ranger” is that it is more entertaining than technical. “It’s quite rewarding to be able to share your knowledge,” said Peugeot, who manages “Roger the Plumber.” “Most just want a little bit of information about the problem before someone comes out to fix it.”
Suzanne Chudzik, director of publicity for PHCIB, said that six individual columns were printed on a newspaper broadsheet and sent out to the top 3,000 daily and weekly newspapers nationwide. The papers can choose when to use the columns, whether it be once a week or once a month. “If the column proves to be successful we will do another one,” said Chudzik.
Peugeot and PHCIB are working together to renew “The Home Ranger Show,” hoping to have the weekly, two-hour program syndicated across the country by the end of the year.