It also found that firms are using more than one resource for recruiting. Most frequently practiced are the old standbys - classified ads and referrals (95 percent) and on-campus recruiting (75 percent) - but a new option called "e-recruiting" made the list this year at 72 percent.
Online sites such as www.PlumbJobs.com - a full-service job and resumé bank exclusively for the commercial, industrial and residential plumbing and piping industries - help employers locate, screen and recruit the industry's top talent.
PlumbJobs.com receives more than 20,000 job seekers each month, and offers anonymous posting options. Immediate feedback through e-mail makes for faster hiring - reducing cost per hire. Also, Internet-user demographics fit the profiles of the applicants companies are looking for - from field workers to project managers.
More than ever before, applicants judge a company by its technology and creativity in recruiting. The Internet has become a way for employers to display company image and advantages over competitors. E-recruiting offers the broad reach of the World Wide Web, and convenient, around-the-clock accessibility, the study says.
So far, this new form of resumé gathering is used by larger firms with an Internet presence, but it's growing
fast and appealing even to mom 'n pop shops. In order to stay ahead of the competition, companies are
realizing that the Web might have the answers to the labor shortage.