ServiCenter USA, a national consolidator in the plumbing and heating industry, is changing its name to Blue Dot, according to the company. The name change coincides with the company’s plan to grow nationally as a provider of residential and commercial plumbing and heating services.
“Our marketing research confirms that Blue Dot is reassuring, easy to recognize and symbolizes reliability and trust,” said Patrick Johnson, president and CEO of Blue Dot. “The consistent Blue Dot brand image will reinforce the goodwill we are committed to supporting in the communities where we do business.”
Blue Dot, which is owned by Northwestern Corp.(NYSE: Nor), announced closed and pending acquisitions with annualized revenues in excess of $178 million from locations in 22 U.S. markets and 17 states. The company was founded in 1997.