Maybe the worst part is the loneliness. Does this sound familiar: You’re sick of the status quo. You decide to make changes at your small shop. You want your life to have meaning, to feel that what you’re doing is important. So you redefine your company. Crank up the red carpet customer service. Your selling price allows for a real, professional salary for you, career benefits for your staff, extras to make the risk and headache worthwhile.
If everyone in our industry would stand tall we would all be better off, right? So you start to preach the gospel of good business. At association meetings, you’re sharing your philosophies of business to anyone who will listen.