Messe Frankfurt, BNP Forge Marketing Pact To Promote ISH North America
Messe Frankfurt Inc., Atlanta, Ga., and Business News Publishing Co., Troy, Mich., have reached an agreement for the marketing and promotion of ISH North America, an international conference and trade show set to take place Oct. 31-Nov. 2, 2002, in Toronto, Ontario, Canada.
Under terms of the agreement, Messe Frankfurt, which hosts ISH North America in cooperation with the American Supply House Association, the Canadian Institute of Plumbing and Heating, and the Plumbing-Heating-Cooling Contractors National Association, will use eight BNP trade magazines to market the show to attendees and exhibitors.
Services provided by BNP include advertising space, Web site banners and links, direct mail, editorial coverage, and publishing of the ISH Show Directory, Show Dailies, and attendee Seminar Program.
The eight BNP publications Messe Frankfurt selected to use to focus its marketing campaign are:
- Plumbing & Mechanical
Supply House Times
Air Conditioning, Heating & Refrigeration News
Energy User News
ISH (International Sanitation & Heating) North America will encompass kitchen and bath, plumbing, heating, air conditioning, appliances, energy management, and related technologies. ISH North America has integrated the former NEX trade show, formerly organized by the above industry associations.
ISH North America is patterned after Messe Frankfurt's highly successful trade shows held throughout the world. Currently, Messe Frankfurt holds ISH shows in Germany and China. Messe Frankfurt also owns and manages shows in the lighting and other fields.