The Work Truck Association will welcome commercial vehicle industry professionals to its Executive Leadership Summit with a full-day program on Sept. 22, 2026, and a welcome reception on Sept. 21. This year’s event will be held at Ann Arbor Marriott Ypsilanti at Eagle Crest in Ypsilanti, Michigan — conveniently located 15 miles from the Detroit Metropolitan Wayne County Airport (DTW).

This annual conference examines the market forces shaping the commercial vehicle industry and provides actionable insights to help companies navigate change and identify opportunities for growth. Attendees will hear from data analysts and forecasters, policy experts and innovation leaders on key trends, forecasts, regulatory developments, and emerging business strategies.

“In today’s rapidly changing business environment, industry companies need more than information — they need context, perspective, and a clear understanding of what’s ahead,” said Steve Carey, NTEA president & CEO. “The Executive Leadership Summit provides timely market intelligence to help organizations identify opportunities, evaluate risk, and make more informed decisions.”

Program lineup

• Building Your Business through a World-Class Innovation Culture
• Creating a Scalable Automation Strategy for Manufacturing & Fabrication
• Economic Overview & Industry Forecast Through 2027
• Innovating to Win: How Work Truck Industry Leaders Can Beat the Odds in a Rapidly Changing Market
• Joint Q&A: Industry Outlook & Expert Perspectives
• Market Trends, Data Insights & Strategic Implications
• Navigating Shifting Government Policies & Regulatory Change in the U.S. and Canada