Let me clue you in on a poorly kept secret: Traditional advertising is expensive. I know, this isn’t exactly shocking. Depending on your market, a month-long rental of a billboard could cost five figures. A week’s worth of 15-second radio ads can run up to $8,000 — and that doesn’t include the cost of producing them. And television? Forget it.
In 1995, I founded what’s now KickCharge Creative, which has become one of the nation’s most successful marketing firms for small and mid-sized businesses. We’ve helped more than 2,000 companies create new brands and better connect with their customers. A big chunk of our clients are home contractors — plumbers, electricians and HVAC companies. They’re hard-working, talented professionals, but most don’t have the deep pockets to dive headlong into those costly advertising opportunities.