search
cart
facebook instagram twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
    • FEATURED PRODUCTS
  • CONTRACTORS
    • BATH & KITCHEN PRO
    • BUSINESS MANAGEMENT
    • HIGH EFFICIENCY HOMES
    • TECHNOLOGY
    • WATER TREATMENT
    • PMC COLUMNS
      • Dave Yates: Contractor’s Corner
      • John Siegenthaler: Hydronics Workshop
      • Kenny Chapman: The Blue Collar Coach
      • Matt Michel: Service Plumbing Pros
      • Scott Secor: Heating Perceptions
  • ENGINEERS
    • CONTINUING EDUCATION
    • DECARBONIZATION | ELECTRIFICATION
    • FIRE PROTECTION
    • GEOTHERMAL | SOLAR THERMAL
    • PIPING | PLUMBING | PVF
    • PME COLUMNS
      • Christoph Lohr: Strategic Plumbing Insights
      • David Dexter: Plumbing Talking Points
      • James Dipping: Engineer Viewpoints
      • John Seigenthaler: Renewable Heating Design
      • Lowell Manalo: Plumbing Essentials
      • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
    • RADIANT COMFORT REPORT
    • THE GLITCH & THE FIX
  • INSIGHTS
    • CODES
    • GREEN PLUMBING & MECHANICAL
    • PROJECT PROFILES
    • COLUMNS
      • Codes Corner
      • Natalie Forster: Editorial Opinion
      • Guest Editorial
  • MEDIA
    • EBOOKS
    • PODCASTS
    • VIDEOS
    • WEBINARS
  • RESOURCES
    • INDUSTRY CALENDAR
    • DIRECTORIES
    • PM BOOKSTORE
    • CE CENTER
    • MARKET RESEARCH
    • CLASSIFIEDS
  • EMAGAZINE
    • EMAGAZINE
    • ARCHIVE ISSUES
    • CONTACT
    • ADVERTISE
    • PME EMAGAZINE ARCHIVES
  • SIGN UP!
Plumbing News

Bradford White enhances protection with exclusive partnership

bradford-white-corp.jpg
December 1, 2022

Bradford White Corporation, an American manufacturer of water heaters, boilers, and storage tanks, announced that its proprietary Vitraglas tank lining will now incorporate Microban antimicrobial technology to provide additional protection against the growth of bacteria, mold, and mildew on the surface of the interior tank lining. 

“We’re delivering unprecedented protection that no other water heater manufacturer can offer,” said Louise Prader, senior director of product management for Bradford White. “Microban antimicrobial product protection* enhances the premium protection of our Vitraglas technology and offers our customers an additional layer of protection.” 

Bradford White water heaters offer residential and commercial customers this additional level of tank protection at no additional charge. This innovation is a direct outcome of Bradford White’s ongoing research and development efforts in response to a wide range of market, technology, regulatory, and environmental trends.

Vitraglas tank lining with Microban antimicrobial product protection is now a standard feature on tank-type water heaters from Bradford White. Vitraglas prolongs the life of the water heater by keeping corrosive elements from reaching the steel of the tank and other components. The addition of Microban antimicrobial technology protects the Vitraglas tank lining against the growth of bacteria, mold, and mildew on the surface of the lining.

The Microban antimicrobial technology is integrated into the Vitraglas formula and then applied to the inside of the tank, coils, and/or flue tubes during the manufacturing process. After application, the Vitraglas lining is baked on at approximately 1,600 degrees for a hardened, long-lasting finish. Through this exclusive manufacturing process, the Microban antimicrobial technology becomes a permanent part of the coating that continues its protection for the lifetime of the water heater.

Antimicrobials have been safely used for many years. The Microban antimicrobial technology used in Bradford White products is silver-based, which has been used for decades in a range of applications, and carries both the EPA and European Union approval for direct food contact.

*Microban antimicrobial technology protects the product and does not protect users or others.   

KEYWORDS: antimicrobial water heater manufacturer water heaters

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • 2025 Next Gen ALL-STARS hero 1440

    2025 Next Gen All Stars: Top 20 Under 40 Plumbing Professionals

    This year’s group of NextGen All-Stars is full of young...
    Plumbing & Mechanical Contractor
    By: Kristen R. Bayles
  • Worker using the Milwaukee Tool SWITCH PACK drain cleaner

    Pipeline profits: Drain cleaning, pipe inspection create opportunities

    Drain cleaning and inspection services offer lucrative...
    Plumbing News
    By: Nicole Krawcke
  • Uponor employee, Arturo Moreno

    The reinvestment in American manufacturing and training

    Plumbing & Mechanical Chief Editor Nicole Krawcke and...
    Plumbing News
    By: Nicole Krawcke and Natalie Forster
Manage My Account
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine
  • Manage My Preferences

More Videos

Popular Stories

Hot water pipes

Campus shutdown at Oakland University exposes hidden risks of aging hot-water infrastructure

Floor heating manifold cabinet with flowmeter and PEX pipe.

Elegance extended: How to use the homerun system of connecting heat emitters

Industrial pressure gauge on a tank.

From cutting edge to classic: How to modernize outdated pneumatic control systems

Poll

Will business be up or down in 2025?

Do you anticipate business in 2025 to be up or down in comparison to 2024?
View Results Poll Archive

Products

The Water Came To A Stop

The Water Came To A Stop

See More Products
eBook | 2025 Radiant & Hydronics All Stars

Related Articles

  • Niles_Microban.gif

    Niles Steel Tank enhances protection with exclusive Microban partnership

    See More
  • BW PHCC.jpg

    Bradford White and PHCC extend exclusive partnership agreement

    See More
  • BW-Grandville.gif

    Grandville Public Schools announces five-year partnership with Bradford White Corporation to support robotics lab

    See More

Related Products

See More Products
  • Optimizing Social Media from a B2B Perspective

  • pocketfullsteamproblm.gif

    A Pocketful of Steam Problems (with solutions!)

  • howcome.gif

    How Come? Hydronic heating questions we've been asking for 100 years (with straight answers!)

See More Products
×

Keep your content unclogged with our newsletters!

Stay in the know on the latest plumbing & piping industry trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Supply House Times
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing