Even though we all understand change is a constant part of life and business, there has been a surplus of it (paired with uncertainty) lately. As you have probably noticed, the companies that weather the storms of change effectively know how to communicate, adapt and provide value at the highest level, both internally and to their clients.
Communication is a topic that gets talked about in a broad scope in our industry, but is seldom broken down into how critically important effective messaging and connection is to our overall success, not just during times of change. In fact, consistent communication — inside and outside the walls of your company — makes it much easier to navigate turbulent times when they arise.