Danielle Putnam, president of Women in HVACR and The New Flat Rate, gave the keynote address at the Ninth Annual Celebrating Women in the Mechanical Trade Industry Luncheon, hosted by the Mechanical Trade Contractors of Arizona (MTCAZ).

Putnam spoke to the approximately 80 women in attendance at the March 28 event about “Shattering the Glass Ceiling.” The presentation was focused on ways women in the trades can achieve success, covering topics such as: woman in the trades — going after what you want; leadership — “don’t catch a falling knife;” strategizing your growth; and growth in a team — passing the baton correctly.

The event also featured exhibits and guest speaker Carol Longacre, connected home program manager for Service Nation Alliance.

The New Flat Rate pioneered menu pricing systems for in-home service providers which has doubled and tripled the average service ticket for contractors across the U.S. and Canada. Targeting HVAC, plumbing, and electrical service and repair contractors, each market-specific edition is designed to do the bundling and upselling for technicians by providing hundreds of service, repair and equipment replacement "menus,” each with up to five straightforward options consumers can choose.