Baxi North America, part of the BDR Thermea Group headquartered in Utica, New York, recently appointed Roger McLaughlin director of sales. McLaughlin’s responsibilities include overseeing the company’s channel management partners as well as leading the North American sales team.

McLaughlin comes to Baxi from Uponor, a leader in PEX tubing, where he held the title regional sales manager for the Northeast. He was responsible for selling the company’s line of PEX products for plumbing and hydronic applications with P&L responsibility, as well as training and leading a team of manufacturer’s reps.

Prior to joining Uponor, McLaughlin spent four years with Otterbine Barebo in Emmaus, Pennsylvania, and previously held similar sales management positions with Eaton Corp. and Victaulic.

Roger comes to Baxi with a wealth of experience in the construction and building materials industries. He is a member of several professional associations: the American Society of Plumbing Engineers (ASPE), Mechanical Contractors Association of America (MCAA), International Society of Pharmaceutical Engineers (ISPE), Building Owners and Construction Association (BOCA), Construction Users Roundtable (CURT), Association of Facility Engineers (AFE), and Toast Masters International.

“I’ve worked very closely with HVAC, plumbing and municipal customers for many years,” McLaughlin said. “I’m excited and humbled to take on this new challenge and lead Baxi North America into a new era. I look forward to servicing and providing solutions to existing Baxi customers as well as expanding opportunities in new markets.”

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