WaterFurnace International, Inc., a manufacturer of geothermal and water source heat pumps, has hired Bruce Cole to serve as its vice president of residential sales and marketing.

Cole has spent more than 20 years developing his business management and leadership skills serving global markets in a wide range of product and market channels. Prior to joining WaterFurnace, he spent several years with General Electric, which transitioned into Regal Beloit following its acquisition in 2004.

Most recently, Cole served as vice president of global sales at Tuthill Corporation. He served in key positions including Profit & Loss business leader, e-business development and sales management.

“Bruce believes the role of a leader is to help employees and customers realize their full potential through personal skill development and team building to achieve business improvement objectives,” WaterFurnace President and CEO John C. Thomas said. “We are delighted to have Bruce as part of our team as we continue to grow our commercial and residential markets.”

Cole holds a bachelor’s degree in industrial technology from Purdue University.

To learn more, visit the WaterFurnace website at www.waterfurnace.com. To find a WaterFurnace dealer, visit the Dealer Locator on the website.