When was the last time you took the opportunity to examine the all-encompassing focus and feel of your company? If you are like most business owners, it’s probably been a while.
Most likely — and hopefully — you set some financial goals for the business at the beginning of the year, monitor your actual results against these goals, and then judge your overall success based on these numbers. Numbers-based goals are great to focus on, don’t get me wrong, but there is more to examine regarding what really contributes to building your company to reflect and represent your personal vision.