Service World Expo officials announced that the well-known presenter on internet marketing and owner of Contr@ctor’s Online Access, Dave Squires, will speak at the conference on “Web Marketing: What Works, Doesn’t Work, and is Changing Today.”

“What every contractor needs to learn is how to raise awareness of his business," Service World Vice President of Marketing Vicki LaPlant said. "Squires has the data and the need-to-know tips on how consumers find a contractor." 

Squires has used the internet to market residential HVAC and plumbing businesses for over 17 years. Currently, more than 400 contractors use his internet website company, Contr@ctor’s Online Access, to successfully deploy an internet solution for their companies that works.

In this in-depth presentation, Squires will share how the newly released Google Home Services will impact the contracting industry, how Google’s crowd sourcing is affecting listings, how a consumer uses a search result, and much more. He will also discuss the latest ways to waste money in the name of internet marketing to help contractors avoid unnecessary spending in the future.

Service World Expo is the bold, must-attend conference, trade show and networking event for residential contractors involved in plumbing, HVAC or electrical service who want to ignite growth and performance in their companies. Held Sept. 7-8 at Mandalay Bay Hotel in Las Vegas, the event will encompass compelling content, cutting-edge educational breakouts, a product showcase that is more tailgate party than trade show, and out- of-this-world entertainment events.

For more information on Service World Expo, visit, email or call 844-742-3970.