Contrary to popular belief, the customer is not always right. However, right or wrong, the customer is always the customer.

Your marketing budget should include customer-retention programs.

Your job is to solve your customers’ problems.

Pilot-plumber Greg Hunsicker goes above and beyond for a family in need.

Small gestures can have a big impact.

In my live and online coaching schools, I always talk about creating “The Ultimate Client Experience.”

Transform a negative online review into an opportunity.

Properly trained CSRs, technicians close sales.