In a business driven by efficiency and productivity, Cassie Pound believes the greatest competitive advantage is human connection. Learn how her people-first approach to leadership, hiring and customer service has built a culture of trust that extends far beyond the service call.
Problems do not go away in business. They are part of the process. But in a culture of ownership, problems become opportunities for leadership. Instead of frustration, you get solutions. Instead of finger pointing, you get growth.
For contractors, summer is the perfect opportunity to build trust and establish themselves as the experts homeowners can turn to when those projects become more complicated and they need professional support. Home service professionals who have already built credibility and visibility are far more likely to earn that business.
AI-powered receptionists are emerging as a tool that can help businesses improve responsiveness, streamline operations, and compete more effectively in an increasingly fast-paced market.
When options are framed around lifestyle improvements rather than just technical fixes, customers are far more likely to engage, understand the value and ultimately choose what’s right for them.
Editor Kristen Bayles spoke with Blake Turner, master trainer at Nexstar, to discuss the misconceptions surrounding "upselling," and how through a few simple steps — focusing on communication, presenting options, and helping customers make informed decisions — contractors can improve both the customer experience and their business outcomes, without ever feeling like a salesperson.
In this episode of And So It Flows, Kristen Bayles spoke with Jane Blanchard, head of brand and marketing at Service Forge, about a challenge many contractors underestimate: the true cost of missed calls.
Homeowners are more selective than ever, and in a crowded marketplace, their choice often comes down to which company they trust most. Public relations plays a critical role in shaping, strengthening and protecting your reputation.
This award reflects Delta Faucet Company’s continued focus on responsiveness and customer care
May 1, 2025
The award highlights the company’s continued focus on responsiveness, problem-solving, and delivering personalized customer experiences through a culture of accountability and care.
On Demand When a customer needs help, they don’t wait around—they choose the first business they find and hear back from. This webinar will cover how to get noticed online, capture every lead, and win more business without adding extra staff or hours.