Articles by Kevin Strandberg

Several construction workers working.

Stop Selling, Start Translating: A New Playbook for the Trades

Technology and AI will continue transforming the trades industry, from diagnostics to scheduling and predictive maintenance. However, technology will not replace the human side of the business.
Kevin Strandberg
Kevin Strandberg
May 16, 2026

The trades industry spends significant time training technicians on technical competencies like diagnostics, installation, and troubleshooting, but far less time teaching them how to communicate with homeowners. In today’s environment, that gap matters more than ever.


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