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David Federico is is senior director of marketing at Rinnai America Corp. with primary responsibilities in leading the marketing strategy for its residential and commercial products. Before joining the organization in 2016, Federico held marketing leadership positions at multinational corporations including Georgia-Pacific. He is a graduate of Georgia State University with a bachelor's degree in business administration — marketing.
Tankless water heaters have been growing in popularity for decades, but there are still common misconceptions that surround the technology, impacting purchase decisions by both the pro and customer alike.
